The Alliance

Who We Are:

The Image Gently Alliance is a coalition of health care organizations dedicated to providing safe, high quality pediatric imaging worldwide.  The primary objective of the Alliance is to raise awareness in the imaging community of the need to adjust radiation dose when imaging children.  The ultimate goal of the Alliance is to change practice.

The Image Gently Alliance began as a committee within the Society for Pediatric Radiology in late 2006. In 2007, The SPR leadership reached out to friends and colleagues in sister societies representing the key members of the imaging team, ACR, ASRT and AAPM, to form “the Writers Group.” These organizations developed the concept of the Alliance and their representatives developed the campaign in the summer of 2007.

The organization has developed a transformative group of campaigns to address digital radiography, fluoroscopy, interventional radiology, nuclear medicine, computed tomography, dentistry, cardiac imaging and imaging in the setting of minor head trauma.  Targeted information is also now available on a new microsite for parents:

Image Gently, the first in a now world-wide network of campaign partners, has become a recognized presence at both national and international venues.

Our Mission:

The mission of the Image Gently Alliance is, through advocacy, to improve safe and effective imaging care of children worldwide.  Our objective is to raise awareness in the imaging community of the need to adjust radiation dose when imaging children.

Scroll down for the Alliance Steering Committee Roster and the list of Alliance member organizations.

Donald P. Frush, MD, FACR, FAAP


Dr. Frush is a professor of radiology and pediatrics, vice-chair for safety and quality, and faculty member of the Medical Physics Graduate Program at Duke University Medical Center in Durham, North Carolina. His research interests are predominantly focused on pediatric body CT, including technology assessment, techniques for pediatric MDCT examinations, assessment of image quality, and CT radiation dosimetry and dose reduction. His leadership in professional organizations has included the Society for Pediatric Radiology (SPR), American Board of Radiology (ABR), American College of Radiology (ACR), National Council on Radiation Protection and Measurements (NCRP), and Radiological Society of North America (RSNA).

Keith J. Strauss, MSc, FAAPM, FACR

Vice Chair

Mr. Strauss is an Assistant Professor of Radiology at the University of Cincinnati School of Medicine in Cincinnati, Ohio. His research interests include development of configurations of imaging equipment that uses ionizing radiation to achieve diagnostic image quality at the least possible radiation dose during the imaging of children. His leadership in professional organizations has included the American Association of Physicists in Medicine (AAPM), American College of Radiology (ACR), Society for Pediatric Radiology (SPR), International Electro-Technical Commission (IEC), International Atomic Energy Agency (IAEA), National Council on Radiation Protection and Measurements (NCRP), and Radiological Society of North America (RSNA).

Marilyn J. Goske, MD, FACR, FAAP

Emeritus Chair

Dr. Goske is a professor of radiology and pediatrics, a faculty member of the Cincinnati Children’s Hospital Medical Center and the University of Cincinnati College of Medicine. Her research interests are predominantly focused on medical education, communication with patients and families about medical imaging, pediatric body CT with emphasis on the development of Diagnostic Reference Levels through the Quality Improvement Registry in CT Scans in Children (QuIRCC) through the American College of Radiology’s Dose Index Registry (DIR). Leadership in professional organizations has included the Society for Pediatric Radiology (SPR), American College of Radiology (ACR), National Council on Radiation Protection and Measurements (NCRP), and Radiological Society of North America (RSNA). Dr. Goske is certified by the American Board of Radiology and has a Certificate of Added Qualifications in Pediatric Radiology.

Kimberly E. Applegate, MD, MS, FACR, FAAP

Chair, Alliance International Outreach

Dr. Applegate is a professor of radiology and pediatrics and director of practice quality improvement in radiology at Emory University in Atlanta. Dr. Applegate is a leader in radiology—in 2013-2015 she served as the American College of Radiology (ACR) Council Speaker and Past President of the Association of University Radiologists (AUR) and current President of its Research and Education Foundation. She is a member of the National Quality Forum Patient Safety Committee and both the National and International Councils for Radiation Protection (NCRP, ICRP).

Kimberly has received awards that include an ABR Lifetime Achievement Award, ARR Distinguished Investigator, ARRS Scholar, RSNA Editorial Fellowship, SPR Presidential Recognition, and Indiana ACR Chapter Gold Medal.

Dr. Applegate’s research interests are centered in appropriate use of imaging, particularly abdominal imaging; radiation dose, and quality and safety. In 2006, she began work on the Steering Committee for the Image Gently campaign to use radiation imaging in children more appropriately worldwide. She and her husband, Dr. Parker, have three sons: David, and twins Andrew and Eric.

John Boice, Jr. Sc.D.

Steering Committee Member

Dr. Boice is professor of medicine at Vanderbilt University and President of the National Council on Radiation Protection and Measurements. He is an international authority on radiation effects and served for more than 20 years on the Main Commission of the International Commission on Radiological Protection and the United Nations Scientific Committee on the Effects of Atomic Radiation. He is a radiation epidemiologist and currently directs the Million Person Study of Low Dose Radiation Health Effects, studies the children of cancer survivors, and serves on the Steering Committee of the Childhood Cancer Survivor Study (St. Jude’s Cancer Research Hospital).

Jennifer K. Boylan, MA

Steering Committee Member

Executive Director, the Society for Pediatric Radiology and the SPR Research and Education Foundation since 1992. Formerly she served as Managing Director of the RSNA Research and Education Foundation and Director of RSNA Membership Department. Married to John for 34 years, mother of two grown daughters, avid reader, dog-lover and social critic.

Shawn Farley, MA

Steering Committee Member

A former television anchor and reporter, Shawn directs American College of Radiology daily communications and provides public relations support for the Image Gently campaign. During his 10 years with the College, PR Week magazine has cited the ACR as a “Key Association” in Washington, DC, and featured Shawn in its ”DC Influencer” column. He has co-authored six articles published in major radiology journals regarding health care social marketing. Shawn earned a Master of Arts degree in government from The Johns Hopkins University and Bachelor of Science degree in Communications from Middle Tennessee State University.

Dustin A. Gress, MS, DABR, DABSM

Steering Committee Member

Mr. Gress is Senior Advisor for Medical Physics at the American College of Radiology (ACR) in Reston, VA. Prior to the ACR, Mr. Gress served over six years in the Department of Imaging Physics at University of Texas MD Anderson Cancer Center (UTMDACC) in Houston, TX, where he provided clinical medical physics support to interventional radiology, nuclear medicine, CT, and other areas. Mr. Gress began his career at Upstate Medical Physics (UMP), a consulting firm based in Western New York State, where he provided medical physics services to wide range of clients: rural imaging clinics, community hospitals and health systems, and large academic hospitals.

Mr. Gress has served in leadership of two different CAMPEP-Accredited Residency Programs in Imaging Physics; as Associate Program Director at UMP, and as Clinical Coordinator and a Steering Committee member at UTMDACC. He also was an instructor for various Medical Physics courses in the Graduate School of Biomedical Sciences at UTMDACC. Mr. Gress has a solid record of professional service to the American Association of Physicists in Medicine, the American Registry of Radiologic Technologists, and the ACR.

Dr. Paul Guillerman
R. Paul Guillerman, MD

Steering Committee Member

Dr. Guillerman is a Professor of Radiology at Baylor College of Medicine and Section Chief of Academic Affairs and Faculty Development in the Department of Pediatric Radiology at Texas Children’s Hospital. His clinical and research interests include pediatric chest, musculoskeletal, and tumor imaging, radiation risk-benefit assessment and communication, clinical trial management and clinical practice guideline development. He is a member of the Board of Directors for the Society for Pediatric Radiology (SPR) Research & Education Foundation and co-director of the Center for Diagnostic Imaging of the Cystic Fibrosis Foundation Therapeutic Development Network. He has served on multiple American College of Radiology (ACR) Practice Guideline committees and as the Radiological Society of North America (RSNA) Representative for the Alliance for Radiation Safety in Pediatric Imaging.
Marta Hernanz-Schulmann, MD, FACR, FAAP

Steering Committee Member

Dr. Hernanz-Schulmann is a professor of radiology and pediatrics, is the radiology vice-chair for pediatrics, and is chief of pediatric radiology, and she is the medical director of diagnostic imaging at the Monroe Carell Jr. Children’s Hospital at Vanderbilt. She is the chair of the Pediatric Commission of the American College of Radiology. Her research interests have focused on ultrasound, including gastro-intestinal, GU, and neurosonography. Her clinical focus includes optimization and streamlining of pediatric imaging workup and radiation dose optimization, with particular contributions to Image Gently campaigns in fluoroscopy and CT. Leadership in professional organizations past and present includes the Society for Pediatric Radiology (SPR), American Board of Radiology (ABR), and the American College of Radiology (ACR).

Edward Y. Lee, MPH, MD

Steering Committee Member

Dr. Edward Y. Lee is an associate professor of radiology at Boston Children’s Hospital and Harvard Medical School where he was appointed as the Chief of Thoracic Imaging Division since 2010. His research interests include the assessment and development of MDCT techniques for evaluating congenital and acquired thoracic disorders in the pediatric population. He is the past President of the New England Roentgen Ray Society (NERRS) and current President of the International Society of Pediatric Thoracic Imaging (ISPTI) and the Medical Staff Organization at Boston Children’s Hospital. His leadership in professional organization has included the Society for Pediatric Radiology (SPR), American Roentgen Ray Society (ARRS), Radiological Society of North America (RSNA), and American Board of Radiology (ABR). Dr. Lee is certified by the American Board of Radiology and has a Certificate of Added Qualifications in Pediatric Radiology.

Matthew P Lungren, MD MPH

Steering Committee Member

Dr. Lungren is an Assistant Professor and a Clinician Scientist at Stanford University Medical School. He is dual fellowship trained in both pediatric and adult Interventional Radiology, and holds a joint appointment as a staff Interventional Radiologist at Lucile Packard Children’s Hospital and Stanford University Medical Center. His clinical interests are in pediatric IR dose optimization and developing and translating alternatives to fluoroscopically guided therapies in pediatric and adult patients.

Sarah McKenney, PhD

Steering Committee Member

Dr. McKenney serves as a Diagnostic Medical Physicist and Associate Professor at the University of California, Davis. She is the Vice Chair of the Pediatric Imaging Subcommittee for the American Association of Physicists in Medicine and she is a member of the Food and Drug Administration (FDA) Technical Electronic Product Radiation Safety Standards Committee (TEPRSSC). Her research interests include image quality and patient dose optimization.

Dr. Greg Morrison
Greg Morrison, CAE, MA, RT(R), CNMT, ASRT

Steering Committee Member

Mr. Morrison is the chief operating officer for the American Society of Radiologic Technologists and Executive Director of the ASRT Museum and Archives. Areas of clinical specialty include diagnostic radiography, nuclear medicine, sonography and echocardiography.

Luther G. Person, MD

Steering Committee Member

A community-based general radiologist, Dr. Person is active in Rutherford Regional Health System leadership. He was a former Air Force Major and recently received the Stuart Mooring Award. Interests include improving the quality of imaging performed at small hospitals and attempting to create an Image Gently community with involvement of local imagers, including chiropractors and dentists.

Anitha Potluri, BDS, DMD, MDsc

Co-Chair, Image Gently in Dentistry

Anitha Potluri, BDS, DMD, MDsc Co-Chair, Image Gently in Dentistry, Alliance for Radiation Safety in Pediatric Imaging (Image Gently Alliance) Dr. Potluri, is an Associate Professor and director of Oral & Maxillofacial Radiology at the University Of Pittsburgh School Of Dental Medicine. She completed her residency and masters in dental sciences training at the University of Connecticut. She completed her dental education from University of Pittsburgh & HKES College of Gulbarga University in India. Her research interests include Radiographic chrectorisation of the jaw tumors and Radiation safety of advanced imaging modalities in dentistry. She serves in leadership roles in the American Association of Oral & Maxillofacial Radiology (AAOMR) and American Association of Dental Education (ADEA) and is a diplomate of the American Board of Oral & Maxillofacial Radiology (ABOMR). She has published in the refereed literature and also a reviewer for a quite few Oral and Maxillofacial Radiology Journal.

Madan Rehani, PhD

Steering Committee Member

Director, Global Outreach for Radiation Protection at the Massachusetts General Hospital, Harvard Medical School and Adjunct Professor in Medical Physics & Radiology at Duke University, USA.

President, International Organization for Medical Physics (IOMP). Formerly, Radiation Safety Specialist at the International Atomic Energy Agency for 11 years and prior to that Professor and Head of Medical Physics at the All India Institute of Medical Sciences, New Delhi, India. Member, International Commission on Radiological Protection, Senior Editor Br J Radiology and having over 200 publications.

Janet Reid, MD, FRCPC

Steering Committee Member

Dr. Janet Reid is an Associate Professor of Clinical Radiology at the University of Pennsylvania. Dr. Reid’s prime area of interest is disruptive innovation for education. She created the Cleveland Clinic pediatric radiology educational website with more than 35,000 registrants from 75 countries worldwide. As Director of Radiology Education Research at The Children’s Hospital of Philadelphia, her team evaluates current learning strategies, identifies gaps, and develops innovative solutions housed in a multifaceted Learning Management System (LMS). Her current focus is validation of teaching solutions and development of adaptive learning. Areas of clinical interest are body MRI and oncologic imaging.

Alexander Towbin, MD

Steering Committee Member

Dr. Towbin is an Associate Professor of Radiology, the Associate Chief of the Department of Radiology in charge of Clinical Operations and Radiology Informatics, and the Neil D. Johnson Chair of Radiology Informatics at Cincinnati Children’s. His research interests include liver tumors, diffuse liver disease, appendicitis, inflammatory bowel disease, imaging informatics, and quality improvement.

S. Ted Treves, MD

Steering Committee Member

Dr. Treves is Professor of Radiology, Harvard Medical School, and currently a member of the Division of Nuclear Medicine and Molecular Imaging at Brigham and Women’s Hospital, as well as a life-member of the American Board of Nuclear Medicine. Following residencies and fellowships at the Royal Victoria Hospital McGill University and Yale Medical School, he founded the Division of Nuclear Medicine and Molecular Imaging at Boston Children’s Hospital (BCH) in 1970, where he was division chief until 2011. Dr. Treves also served as Director of the Harvard-Joint Program in Nuclear Medicine and chief of the Division of Nuclear Medicine and Molecular Imaging at Brigham and Women’s Hospital, Medical Director of Information Systems at BCH, and as a vice-chairman of IT in the BCH Radiology Department. Furthermore, he founded the Small Animal Imaging Laboratory at BCH. His primary research interests include physiological imaging in children with nuclear medicine and multimodal image fusion. He has published more than 300 original articles, several review articles and book chapters, and a textbook entitled “Pediatric Nuclear Medicine and Molecular Imaging,” the 4th edition published 2014. In addition to nuclear medicine, Dr. Treves has a major interest in systems integration in medical imaging. More recently, he has led initiatives towards radiation dose optimization in pediatric nuclear medicine including the use of advanced image processing. He has played a central role in a multi-institutional effort resulting in the 2010 North American Guidelines for Pediatric Radiopharmaceutical Administered Doses. He then helped lead the effort towards the development of the Pediatric Doses Harmonization Guidelines between the North American group and the European Association of Nuclear Medicine. Dr. Treves is the recipient of several awards including the George V. Taplin Award and the Holman-Kaplan Award from the Society of Nuclear Medicine; Mentor of the Year Award from the American College of Nuclear Physicians, and the Georg Charles de Hevesy Nuclear Pioneer Award from the Society of Nuclear Medicine and Molecular Imaging.

Robin Yurchuck
Robin Yurchuck

Administrative Director & Steering Committee Member

The Alliance of the Image Gently Alliance is dependent on strong leadership. This is obviously recognized with members of the Steering Committee, as well as the support from founding organizations and continued partnership of Alliance members now totaling more than a 100. But the past successes of the Alliance also owes a great deal of gratitude to the organizational skills of the Administrative Director. Initially, Jennifer Boylan, followed by Coreen Bell and Shaniece Rigans handled the day-to-day operations, participated in developing and implementing (and evaluating) strategic initiatives, and provided vision for the Alliance that have been essential and welcomed efforts.

The Alliance is fortunate to have Robin Yurchuck join as leader as the next Administrative Director, beginning responsibilities in July 2017. Ms. Yurchuck works with the Business and Finance Administration Office for the Radiology Department at Duke University Medical Center. Throughout her career and now at Duke, she has developed organization and implementation process skills and has worked in administrative and project management. Prior to coming on board at Duke in February 2017, she enjoyed a long and successful career as science, technology, engineering, and math (STEM) educator, staff development coach, trainer for the two largest school systems in the state of Georgia, and successful grant applicant. These compliments are accentuated by a strong writing abilities, well-developed communication skills, creative mind, foundation in advocacy, strong organizational skills particularly important with the networking requirements of the Alliance, and the strongest conviction in the importance of caring for our children. In this short time, she has already made a huge difference in what we do and how we do it. She’s become a quick fixture and face for Image Gently. She is available at and will be present at RSNA and SPR meetings.

Priscilla F. Butler, MS, FACR, FAAPM

Steering Committee Member Emeritus

Ms. Butler is a retired medical physicist specializing in assessing and optimizing patient radiation dose and quality breast imaging who served as Senior Director of the American College of Radiology (ACR), where she she served for 20 years and was involved with dose-related projects (e.g., Image Gently and Image Wisely) as well as physics-related activities (e.g., quality control manuals) and BI-RADS®.  Ms. Butler was also an adjunct professor at the George Washington University Medical Center.

Alliance Organizations:

The Image Gently Alliance relies on the generous donations of resources from the founding organizations (Society for Pediatric Radiology, American College of Radiology, American Society for Radiologic Technologists, and the American Association of Physicists in Medicine) . The campaign does not accept corporate financial donations at this time.

Although great care has been taken to maintain the accuracy of Information contained in this website and its posted publications, neither the Alliance nor the Alliance organizations assume any responsibility for consequences which may arise from their use.